In early summer, blue Jacaranda quietly blooms in Kunming, with blue-purple flowers blooming on the branches, like blue clouds floating on the treetops. When the wind blows, the petals dance with the wind, and the "purple clouds" enveloping the streets make the city look like a peaceful dreamland.
Blue Jacaranda quietly blooms in Kunming, with blue-purple flowers blooming on the branches. File photo
On April 27th at 10 o'clock, Kunming Information Hub will launch a live broadcast of the blue jacaranda, with a host and a Laotian named Vieng Indavong visiting the first blue jacaranda avenue in Kunming, the Jiaochang Middle Road to share the blooming scenery with viewers worldwide. This will allow netizens from all around the world to embark on a dreamy journey online without leaving their homes.
Poster of the live broadcast event.
The live broadcast will be simultaneously aired on Kunming Information Hub's Douyin, official Weibo, WeChat video account, and TikTok. The two hosts will travel together along Jiaochang Middle Road, visiting the Zhengjiao Road market square, exploring the blue jacaranda theme park, and visiting the IP area, where they will encounter the IP character "Lanyingying" designed with elements of the blue jacaranda.
Blue Jacaranda quietly blooms in Kunming, with blue-purple flowers blooming on the branches. File photo
It is worth noting that the 5th Kunming Blue Jacaranda Cultural and Art Festival & Consumption Season is held from April 24th to June 11th. During this period, citizens and tourists from home and abroad can come to Jiaochang Middle Road to take photos and enjoy the refreshing scent of the blue jacaranda. They can also cool down with blue jacaranda-themed ice cream, participate in the Blue Jacaranda photography competition with unlimited creativity, and visit the market to purchase unique cultural and creative products. If you haven't decided where to go for the May Day holiday, admiring the blue jacaranda on Jiaochang Middle Road would be a great choice. Of course, don't miss the live broadcast event tomorrow morning to experience the romantic atmosphere of the blue jacaranda in advance.
Click here to view Chinese report
(Editors: Rachel, Amy)
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