New Formats, New Vitality: RMB 10 Million in Consumer Vouchers and Citywide Coordination Fuel Kunming's Golden Week Spending

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During the Mid-Autumn Festival and National Day holidays, Kunming is seizing the Golden Week window for cultural tourism and consumption through a citywide approach combining municipal coordination, district- and county-level collaboration, and activities across the city. 

The city has issued RMB 10 million in consumer vouchers across three categories — quality goods, food and dining, and e-commerce — covering automobiles, restaurants, scenic spots and more. The Kunming Municipal Bureau of Commerce, together with the Kunming Dianchi National Tourism Resort, has also launched food and quality-goods vouchers under the Dianchi Food and Local Products Season. Visitors can search for "Caiyun Vouchers" on Douyin or Meituan, claim them online via UnionPay or Alipay, or scan a QR code at participating stores on site. 

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Government and businesses are also stepping up in tandem. Haier and Casarte are offering prize draws and promotions, while the Suning Xiaoximen store (Suning.com) has reopened after a major upgrade, bringing together more than 100 home-appliance and consumer-electronics brands with stacked discounts. Together with the national trade-in program, these moves form a combined force of policy, scenarios, and services.

昆明黄金周消费热潮

Across Panlong and Dongchuan districts and Shilin County, more pro-consumer campaigns and spend-and-save promotions are rolling out in succession. 

With innovative consumption formats and citywide coordination, Kunming is delivering consumption dividends directly to residents and visitors, keeping the holiday market on a steady uptick.

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