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In recent years, cities across northeast China have continuously placed emphasis on developing ice-and-snow tourism to get past the "declining industrial base" stereotypes.

As China further relaxes its COVID-19 travel restrictions, the sector has seen a quick rebound.

During the Spring Festival, Zhibei Village in Meihekou City in Jilin Province welcomed visitors from all over the country with a variety of festive activities.

In addition to participating in winter sports, tourists can also appreciate local customs and culture.

Produced by Xinhua Global Service